WediZeit
Welcome to WediZeit — a concept design created to transform how couples find their perfect wedding venue.
With a fresh and user-centered approach, WediZeit lets users search not only by location or venue type, but also by availability—turning a traditionally frustrating process into a seamless experience with real value.
But it doesn’t stop at discovery. WediZeit simplifies the entire journey: from effortless communication with venues to smooth visit planning and a booking experience that’s actually enjoyable.
Say goodbye to stress and hello to a more delightful way to find the ideal setting for your special day. Welcome to WediZeit.
Project type
Personal UX concept research and design
Role
Product Designer
Date
2023
The problem
Finding a suitable venue demands considerable time, effort, and emotional strain.
The goal
“Make finding a wedding venue easy and fun-filled experience.”
the PROCESS
START WITH THE USERI began by conducting interviews with people who had firsthand experience planning weddings—either for themselves or for someone close to them. These conversations provided valuable insights into the challenges and unmet needs they encountered throughout the process.
To analyze the findings, I created empathy maps to define distinct user groups. Two primary groups emerged:
Individuals with average incomes, who often struggled to find affordable wedding venues that fit within their limited budgets—leading to significant stress and anxiety.
High-income individuals, who viewed their wedding day as a special occasion but lacked the time to browse countless websites, send inquiries, and arrange visits.
Despite their different backgrounds, both groups shared common frustrations:
Poor communication with venues
Difficulty booking appointments
Lack of clear, reliable information
Time constraints
Challenges finding available venues that matched their preferred wedding dates
These pain points highlighted key opportunities to improve the overall experience of finding and booking wedding venues.
Pain Points
Stress
Many users, especially those with average incomes, experience significant stress when searching for an affordable wedding venue. The pressure stems from trying to balance personal dreams and financial limitations while still creating a meaningful, memorable wedding experience.
Time
Both user groups—especially highly-paid individuals—struggle with limited time availability. Busy schedules and competing commitments make it difficult to research venues, send inquiries, and arrange visits. This lack of time adds pressure to the process and often leads to frustration and overwhelm.
Availability
A major frustration for both user groups is the difficulty of finding wedding venues that are available on their desired dates. Venues are often fully booked, limiting options and sometimes forcing couples to adjust or delay their wedding plans. This leads to feelings of frustration and disappointment during what should be an exciting planning phase.
LETS MEET NINA AND MARCELThe research produced two personas, Nina and Marcel, representing user groups. These personas go beyond pain points, incorporating rich background, contextual information, and direct quotes to convey user needs and foster empathy. They play a vital role in guiding our design process, ensuring we address their unique needs effectively.
WHAT CAN WE DO TO IMPROVE NINA'S AND MARCEL'S EXPERIENCE?Mapping Nina’s user journey showed that there is opportunities to search venues by availability and price. Marcel’s user journey revealed how helpful it would be to offer direct communication and consulting possibilites with venue.
WHAT CAN WE LEARN FROM THE COMPETITORS?I analysed some direct and indirect competitors. This helped to know where other apps stand and focus on offering unique value.
LET’S. SKETCH OUR IDEAS
To begin visualising possible ideas , I created rough sketches that outline the main screens and flows for finding available wedding venues. Each screen in this sequence receives multiple variations, detailing how it would appear and which interactive elements are present.
Once the main flows were decided upon, and the primary interactive elements were clarified in the sketches, I proceeded to create digital wireframes. These wireframes will serve as the foundation for a digital prototype to be tested by users.
TIME TO GO DIGITAL
PUT ASSUMPTIONS TO TESTI did two rounds of user testing one on the low fi prototype and later on another one on the high fi prototype as you will see in the next step. The objective of the prototype testing is to identify and evaluate the usability and ease of use of the main user flow. The main user flow involves the user searching for venues in a specific city and date using the search bar. After finding a venue that meets their criteria, the user is prompted to take action, such as booking an appointment, contacting/viewing the venue, or proceeding with an immediate booking.. Following are the results of the first round:
People wanted a more flexible search
search and suggestions should offer flexible inputs (city, a region, or a location type).
People are interested only in exploring customisations at this stage
Customisations options should be only for browsing.
GOING HIGH FIDELITY
In crafting the wedding app's user experience, I went with an elegant color palette, using light gold (#F5CD83) as the primary color and accentuating it with shades of olive brown (#6F5F36), dark brown (#574f39) and deep blue (#3869A8). This harmonious combination, complemented by the thoughtful choice of fonts, Montserrat for headlines and sub-lines and Open Sans for paragraphs, results in a visually appealing and cohesive interface.
Usability study: Round 2 findings
user wanted to be able to select date range or specific dates
Users liked that a real contact person is on the venue side and the time he needs to reply.
User wanted the possibility to save and share venues
High fi
Exploring Diverse Venue Types in the Home Feed
Make a visit appointment on the fly
Search by availability on the desired date
You can find a link of the High-fi prototype here.
TakeawaysThe app's focus on offering venues based on availability enhances user satisfaction by providing a seamless and efficient process for finding suitable locations for their weddings.
The direct communication feature further streamlines the planning journey, creating a positive user experience and reducing stress in the venue selection process.
Next stepsTest the new adjustments to the design in a usability study
Work on the concept of customising the wedding venue after booking it.
Want to See More Work?
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Enhancing Mobile Usability: A User-Centric Case Study
Contact Me
tarek.hassan.it@gmail.com
Location
Cologne, Germany